Marketing Strategy and Execution for Profitable Sales Results
As a Business Owner, you face endless challenges and opportunities. But at the end of each day, only you look in the mirror and ask "did we grow our business today?" and "how will we grow tomorrow?"
Create an architecture for achieving your business objectives by integrating your marketing and sales
Marketing Strategy & Communications
Digital & Traditional Marketing
Drive Sales Results
Unless strategy evaluation is performed seriously and systematically, and unless strategists are willing to act on the results, energy will be used up defending yesterday.
Peter Drucker
1909-2005
Is your business doing the same things over and over again and expecting different results?
What crisis must arrive at your door to force you to look at your business and make the decision to change?
How many marketing messages are you exposed to daily?
Numerous studies report we are exposed to 5,000, 10,000 or even 20,000 marketing messages every day.
Who’s right? Who cares?
Because the only thing that matters is if even ONE of your marketing messages breakthrough the walls we’ve built to discard or ignore over 99% of the marketing messages we see each day.
How to Breakthrough the Clutter
Let’s take a risk and ask a direct question – do you think your website sucks? If you do, when are you going to address that sales killing problem?
Maybe you don’t, so let’s ask another question – what results is your website producing for your business?
Are you attracting visitors, engaging them learn more, then converting them to customers or clients, or do you simply have an online brochure?
Do you think your website sucks now? If not, great! But if you agree your website just might suck …
How to Build an Effective Online Presence
Half the money I spend on advertising is wasted;
the trouble is I don’t know which half.
John Wanamaker
1838-1922
Some things haven’t changed in over 100 years. Most business owners still don’t know if their marketing is working or not.
But they still keep spending – to the tune of $579 billion worldwide in 2016. Isn’t it time for your business to stop spending on marketing guess work and invest in marketing that produces results?
A Performance Improvement Plan for Every Marketing Dollar
Are your sales people achieving the sales goals you have established for them? If not, why?
Getting sales people to perform isn’t easy, but it must be done if you are going to achieve your growth goals.
No matter how you first encounter a prospect, their next step is to visit your website.
What happens when they arrive on your home page? Are they engaged? Do they convert? Are they gone forever in 3.4 seconds, never to consider you again?
In this course, you’ll learn:
Let me recommend Bill Merrow as my personal font of wisdom and marketing machinations. As a creative director of a small firm, I frequently have to work in a vacuum and sometimes start believing my own stuff. When that happens, I share my ideas with Bill and he quickly sets me straight. His perspective is always with the end user’s benefit in mind. If you listen to him, your work will be the better and your clients needs will be better served.Diana, Sports Enterprise CEO
I recommend Bill for three reasons, beginning with integrity. Bill works with business owners who can handle the truth and are willing to face it head on. Second, Bill will help you uncover your differentiators and articulate your uniqueness in a voice distinct from your competition. Third, Bill has exceedingly clear business vision. Like a coach's outside set of eyes, he'll help you see your path to success in the clearest terms. Lynwood, Cybersecurity Expert
When I first met Bill, I immediately realized that he is a business encyclopedia! He sets a perfect foundation for growth through genius marketing, developing sales teams, setting product and service prices, business blueprints and so much more this list could go on forever!Andrew, Environmentalist & Serial Entrepreneur
How well do you know your customers and/or clients? If you work in a one-to-one business, you …
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Marketing Strategy & Communications - Online & Offline Promotion - Driving Sales Results